Taking your place in the value chain.

As an MVNO, your objective is to establish a win-win agreement with your MNO partner. To do this, you must convince them that your sales expertise will enable you to sell more and better than they can, and  sustainably.

Selling more than the partner operator

For the MNO to allow you on his network, he will expect that you will be able to access certain markets more effectively, either because you're going to gain more clients in them or because you are able to generate a higher Average Revenue per User.

Selling better than the partner operator

By mobilising your own sales resources to distribute your services (e.g. bundling offers, cross selling, co-branding, etc.) or by choosing a less expensive means of distribution, you'll be able to win over your end users by reaching Subscriber Acquisition Costs your operator can't match.

Gaining end user loyalty

Your final ongoing challenge: sustaining the relationship you began with the subscriber. Moreover, your ability to make a return on your investment will most likely depend on this sole criterion of client loyalty.