The mobile phone: the object of every desire.
The mobile phone has become the indispensable accessory in all four corners of the earth and has created an extraordinary market; global, in a state of constant growth, a value engine... As an MVNO, this exceptional market is the very one you are about to tackle. And its potential is truly vast.
The mobile boom
Never before has a technology spread so widely and so rapidly across the planet.
- Launched commercially for the first time in 1979 with the 1G standard, mobile phones now represent over 5 billion lines (1).
- In 2007, the rate of mobile penetration in Europe exceeded 100% (2), with a rate up to 150% in countries like Italy (3).
Large volume, high value
Because the mobile phone so effectively meets our most common telecommunication needs, phoning has become a natural reflex. This is indeed one of the most intensively used services. Thus, the mobile phone generates exceptional business volume and quite considerable revenues.
Endless opportunities for innovation
The 4G standard, VoIP, mobile payment, geolocation, machine-to-machine... The mobile phone is the privileged space of the digital revolution. The technological promise seems endless and continues to attract investors. Suffice it to say that tomorrow's telephone does not exist. It's up to you to invent it.
(1,6) Source Ericsson July 2010, (2) Source ARCEP May 2009, (3) Source Insee 2008, (4) Source GFK February 2010, (5) Source Ericsson March 2010